ZATCA National Day 2020 | Orchestrating a Cinematic Voyage

For the Saudi National Day 92 campaign for the Zakat, Tax and Customs Authority (ZATCA), I led the project in its entirety—overseeing the creative vision, production strategy, filming, and full execution to deliver a visually striking and emotionally resonant commemorative film.

In collaboration with Director Muneer Al Ameri, we crafted a powerful national narrative that reflects pride, unity, and institutional contribution to the Kingdom’s progress. Through refined creative direction and a carefully designed visual language, the film blended dynamic cinematography with elevated production value—transforming the celebration into a compelling cinematic experience.

Managing all aspects of the project—from concept development and production planning to on-ground execution and final delivery—I ensured seamless alignment between artistic ambition and operational precision. The result was an impactful visual piece that not only honored Saudi National Day but also reinforced ZATCA’s role in supporting the nation’s economic vision and future growth.