Al Fursan, A Symphony of Nature and Family

For the Al Fursan flagship campaign, I led the project in its entirety—overseeing its strategic direction, creative development, and full execution to bring to life a narrative that celebrates the essence of “The New Riyadh,” where family life and natural landscapes coexist in perfect harmony.

Collaborating with Director Guillaume Nallet and Cinematographer Gregory Turbellier, I ensured that every creative and operational component aligned under a unified vision. Our focus was to capture the candid, fleeting moments of family connection, bathed in the soft, natural light of the Al Fursan gardens—translating authenticity into a refined cinematic language.

From early concept through final delivery, I managed the project holistically, orchestrating cross-functional teams and safeguarding both creative integrity and production precision. The result is a high-end cinematic experience that seamlessly blends visual sophistication with the warmth and intimacy at the heart of the NHC brand vision.